Iams has started a campaign called "Home 4 the Holidays" (check the image on the left) in which they'd like to encourage those who are considering getting a pet around the Holiday season to choose one from a shelter rather than a pet store. Between Oct. 1, 2008 and Jan. 5, 2009, their goal is to find forever homes for 1 million pets across the U.S. Since this program began in 1999, Iams Home for the Holidays has helped place more than 2 million pets into happy homes.
Here's a video of their spokes-celeb Felicity Huffman and her beautiful adopted dog, Tucker.
If that link doesn't work, you can watch the video here: http://www.youtube.com/watch?v=Pgw03ORaPng
Here's a link to the original shelter that inspired the whole campaign: http://animalcenter.org/
And here's a link that will let you know how to find participating shelters and pet rescue organizations near you near you!:http://www.animalcenter.org/home4theholidays/